Projects
3
Client workspaces detected in `clients/`.
Hotlist Digital Meta Portfolio
Live view of every client project, launch status, and pro guidance.
This is the working model for launch. Each project card shows the latest Meta snapshot, access status, and strategist guidance pulled from the consultant artifacts already in the repo.
Launch Ready
3
Projects with a stored snapshot and portal login configured.
Consultant Packs
3
Projects with linked Jon/Fred/Savannah guidance artifacts.
Launch Gaps
0
Projects that still have at least one blocker to clean up.
Prosper, TX · Rent Exit
Apple Real Estate
Client Slug
apple-real-estateMeta Account
act_1139372124650368Route
/apple-real-estateReach
2,880
Frequency
1.42
Leads
4
CPL
$44.64
Launch Blockers
No obvious blockers in config or snapshot coverage.
Current Alerts
- Pixel seasoning is early (8 lead events). Keep optimizing for conversion volume before aggressive scaling.
Pro Moves
Budget guardrail: $50-$70/day Target CPL: $25.
- Daily budget ($25) may be too low for learning phase. Meta needs roughly 50 conversions per week to optimize.
- No hero video is defined for the current creative system.
- Scale budgets by 15-20% every 72 hours only when CPL is at or under target for 3 consecutive days.
- Cut creatives that spend more than 1.5x target CPL without producing qualified leads.
- Problem-aware hook anchored to one urgent pain point.
- Offer clarity with explicit before/after state.
- Authority proof with concrete evidence.
Advisors: Jon Loomer, Frederick (Fred) Vallaeys, Savannah Sanchez, Sandwich Video (Adam Lisagor)
DFW · Luxury Event Lead Gen
Knox Signature
Client Slug
knox-signatureMeta Account
act_1334991415062520Route
/knox-signatureReach
2,083
Frequency
1.46
Leads
0
CPL
$0.00
Launch Blockers
No obvious blockers in config or snapshot coverage.
Current Alerts
- Pixel seasoning is early (0 lead events). Keep optimizing for conversion volume before aggressive scaling.
Pro Moves
Budget guardrail: $50-$75/day Target CPL: $250.
- Current budget is still below the ideal $50+ learning threshold.
- The account only has two active creatives in the core lane; add more variation.
- Keep the video variant IDs and lead-event tracking current before scaling.
- Run C1 only in week 1, then add C3 retargeting in week 2 and C2 in week 3.
- Scale spend only after CPL is at or below $250 for 3 straight days.
- Sell the feeling of the room, not the playlist.
- Use authority proof from premium clients and performer history.
- Show after-hours energy and planner confidence as separate hooks.
Advisors: Jon Loomer, Frederick (Fred) Vallaeys, Savannah Sanchez
Prosper, TX · Rent Exit
Stop Prosper Rent
Client Slug
stop-prosper-rentMeta Account
act_1139372124650368Route
/stop-prosper-rentReach
2,942
Frequency
1.36
Leads
6
CPL
$27.62
Launch Blockers
No obvious blockers in config or snapshot coverage.
Current Alerts
- CPC is $2.96 vs benchmark $2.40 (123%).
- Pixel seasoning is early (12 lead events). Keep optimizing for conversion volume before aggressive scaling.
Pro Moves
Budget guardrail: $50-$70/day Target CPL: $25.
- Daily budget ($25) may be too low for learning phase. Meta needs roughly 50 conversions per week to optimize.
- No hero video is defined for the current creative system.
- Scale budgets by 15-20% every 72 hours only when CPL is at or under target for 3 consecutive days.
- Cut creatives that spend more than 1.5x target CPL without producing qualified leads.
- Problem-aware hook anchored to one urgent pain point.
- Offer clarity with explicit before/after state.
- Authority proof with concrete evidence.
Advisors: Jon Loomer, Frederick (Fred) Vallaeys, Savannah Sanchez, Sandwich Video (Adam Lisagor)